Wednesday, May 21, 2014

WEB ANALYTICS
Do you know anything about Web Analytics?  And have a working knowledge of Javascript?  A small digital analytics that serves retail and entertainment industry seek to measure digital experiences with the latest tools and best practices and data integrity.

Basic experience in coding and web analytics--Google Analytics and Adobe SC/Omniture [for beginners].  Expand  HTML and javascript knowledge with select Tag Management Tools.  TMS tools are the future of analytics. You will help us set up campaign tags and website tracking code, Q/A code, and exporting data for reporting in Excel.

Some completed web development/coding experience.  "Coding experience"?  Could this job description be more vague?  JavaScript [training] and [another online Javascript schoolSQL is a must.  

Passion for digital analytics.  Additional training/certification?  Such as . . . ? 

Tag management tools to manage client site tags.
Pull reports.  Additional tools and plugins.
Describe experience with web development or analytics.

Web Analytics Insight.  Analyze web metrics to understand outcomes and increase profitability.
Help optimize marketing channels, like emailSearchdisplay, and social media or SMO.
Connect the dots between page code and tracking variables and how they populate the UI [User Interface] [think about jQuery perhaps?] and final report. 
Build reports in Excel and Study Personas.
Key segments to understand visitor behavior
Good understanding of online marketing trends in digital media and basic HTML.


JavaScript Tutorial

XHTML & CSS Tutorial

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